Customer Experience Minds

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Purpose or Profit?

Purpose or Profit?

In my last post I spoke about the customer promise. Well it was introduced. A little. It’s something I will continue to speak about and also explain how to embed the Customer Promise in posts to come. I’ll also leave you with resources to assist you in creating this promise along with how to build this into the rest of your department, division, business, family or just about any structure you wish to apply it to. You see the beauty…

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The Process-Experience Paradigm

The Process-Experience Paradigm

I was asked the other day to review a process improvement program. Starting with a simple question I posed “So what are you promising your customers”. The response I received was stunned silence. He/She was faced with the process-experience paradigm we all are faced with at some point. Why are we doing this? To my colleague/client this question had never even entered their minds. “Customer Promise?? Why do we need that in order to drive an internal program. To be…

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